Kotler, P. (2012). Marketing (14a.ed.). México: Pearson Educación.
Chicago Style CitationKotler, Philip. Marketing. 14a.ed. México: Pearson Educación, 2012.
MLA CitationKotler, Philip. Marketing. 14a.ed. México: Pearson Educación, 2012.
Warning: These citations may not always be 100% accurate.