APA Citation

Kotler, P. (1989). Mercadotecnia (3a.ed.). México: Prentice Hall.

Chicago Style Citation

Kotler, Philip. Mercadotecnia. 3a.ed. México: Prentice Hall, 1989.

MLA Citation

Kotler, Philip. Mercadotecnia. 3a.ed. México: Prentice Hall, 1989.

Warning: These citations may not always be 100% accurate.