APA Citation

Shoell, W. F. (1991). Mercadotecnia (3a.ed.). México: Prentice Hall.

Chicago Style Citation

Shoell, William F. Mercadotecnia. 3a.ed. México: Prentice Hall, 1991.

MLA Citation

Shoell, William F. Mercadotecnia. 3a.ed. México: Prentice Hall, 1991.

Warning: These citations may not always be 100% accurate.