APA Citation

Keegan, . W. J. (1997). Marketing Global (5a.ed.). España: Prentice Hall.

Chicago Style Citation

Keegan, Warren J. Marketing Global. 5a.ed. España: Prentice Hall, 1997.

MLA Citation

Keegan, Warren J. Marketing Global. 5a.ed. España: Prentice Hall, 1997.

Warning: These citations may not always be 100% accurate.