Keegan, . W. J. (1997). Marketing Global (5a.ed.). España: Prentice Hall.
Chicago Style CitationKeegan, Warren J. Marketing Global. 5a.ed. España: Prentice Hall, 1997.
MLA CitationKeegan, Warren J. Marketing Global. 5a.ed. España: Prentice Hall, 1997.
Warning: These citations may not always be 100% accurate.