APA Citation

Rapp, S. (1987). Maximarketing: The new direction in advertising, promotion and marketing strategy. Estados Unidos: McGraw-Hill.

Chicago Style Citation

Rapp, Stan. Maximarketing: The New Direction in Advertising, Promotion and Marketing Strategy. Estados Unidos: McGraw-Hill, 1987.

MLA Citation

Rapp, Stan. Maximarketing: The New Direction in Advertising, Promotion and Marketing Strategy. Estados Unidos: McGraw-Hill, 1987.

Warning: These citations may not always be 100% accurate.