APA Citation

Kotler, P. (1996). Mercadotecnia (6a.ed.). México: Prentice Hall.

Chicago Style Citation

Kotler, Philip. Mercadotecnia. 6a.ed. México: Prentice Hall, 1996.

MLA Citation

Kotler, Philip. Mercadotecnia. 6a.ed. México: Prentice Hall, 1996.

Warning: These citations may not always be 100% accurate.