McCarthy, E. J. (2001). Marketing: Un enfoque global (2a.ed.). México: McGraw-Hill.
Chicago Style CitationMcCarthy, E. Jerome. Marketing: Un Enfoque Global. 2a.ed. México: McGraw-Hill, 2001.
MLA CitationMcCarthy, E. Jerome. Marketing: Un Enfoque Global. 2a.ed. México: McGraw-Hill, 2001.
Warning: These citations may not always be 100% accurate.