Fundamentos de marketing.
| Main Author: | |
|---|---|
| Format: | Section = Libro |
| Language: | Undetermined Spanish |
| Published: |
México
McGraw-Hill
2007
|
| Edition: | 14a.ed. |
| Subjects: |
| LEADER | 00664nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 240829s9999 xx 000 0 und d | ||
| 020 | |a 978-970-10-6201-2 | ||
| 040 | |a BIBLIOTECA-RUPAP 658.8 A735 | ||
| 041 | |a spa | ||
| 082 | |a 658.8 A735 | ||
| 100 | 1 | |a Stanton, William J. | |
| 245 | 1 | 0 | |a Fundamentos de marketing. |
| 250 | |a 14a.ed. | ||
| 260 | |a México |b McGraw-Hill |c 2007 | ||
| 300 | |a 741 p. :il. | ||
| 650 | 7 | |a NATURALEZA Y PANORAMA DEL MARKETING | |
| 650 | 7 | |b IDENTIFICACION Y SELECCION DE MERCADOS | |
| 650 | 7 | |c PRODUCTO | |
| 650 | 7 | |d DISTRIBUCION- PROMOCION | |
| 650 | 7 | |e ADMINISTRACION. I. Tít. | |
| 942 | |c BK |2 ddc | ||
| 991 | |a TEXTO | ||
| 999 | |c 10013 | ||