Publicidad: principios y prácticas
| Main Author: | |
|---|---|
| Format: | Section = Libro |
| Language: | Undetermined Spanish |
| Published: |
México
Pearson Educación
2007
|
| Edition: | 7a ed. |
| Subjects: |
| LEADER | 00703nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 240830s9999 xx 000 0 und d | ||
| 020 | |a 978-970-26-1087-8 | ||
| 040 | |a B-ESTELÍ- RUACS / 659.1 W456 | ||
| 041 | |a spa | ||
| 082 | |a 659.1 W456 | ||
| 100 | 1 | |a Wells, William | |
| 245 | 1 | 0 | |a Publicidad: principios y prácticas |
| 250 | |a 7a ed. | ||
| 260 | |a México |b Pearson Educación |c 2007 | ||
| 300 | |a 592 p. | ||
| 650 | 7 | |a PUBLICIDAD - MEDIOS - MARKETING | |
| 650 | 7 | |b PLANEACION Y ESTRATEGIA - CONSUMIDOR | |
| 650 | 7 | |c MENSAJES PUBLICITARIOS - COPYWRITING | |
| 650 | 7 | |d VENTAS | |
| 650 | 7 | |e RELACIONES PUBLICAS | |
| 650 | 7 | |f EFECTIVIDAD. | |
| 942 | |c BK |2 ddc | ||
| 991 | |a TEXTO | ||
| 999 | |c 11517 | ||