Dirección de mercadotecnia : análisis planeación, implementación y control.
| Main Author: | |
|---|---|
| Format: | Section = Libro |
| Language: | Undetermined Spanish |
| Published: |
México
Prentice Hall
1996
|
| Edition: | 8a.ed. |
| Subjects: |
| LEADER | 00697nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 240829s9999 xx 000 0 und d | ||
| 020 | |a 968-880-676-5 | ||
| 040 | |a BIBLIOTECA-RUSB/ 658.83 K87d. | ||
| 041 | |a spa | ||
| 082 | |a 658.83 K87d. | ||
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Dirección de mercadotecnia : análisis planeación, implementación y control. |
| 250 | |a 8a.ed. | ||
| 260 | |a México |b Prentice Hall |c 1996 | ||
| 300 | |a 800 p. :il. | ||
| 650 | 7 | |a COMERCIALIZACIION | |
| 650 | 7 | |b ADMINISTRACION DE LA MERCADOTECNIA | |
| 650 | 7 | |c INVESTIGACION Y ANALISIS DEL MERCADO | |
| 650 | 7 | |d ORGANIZACION Y CONTROL DE MERCADOTECNIA | |
| 942 | |c BK |2 ddc | ||
| 991 | |a TEXTO | ||
| 999 | |c 4270 | ||