Comportamiento del consumidor. Construyendo estrategias de marketing

Bibliographic Details
Main Authors: Hawkins, Del I., Róger, J., Coney, Kenneth A.,
Format: Section = Libro
Language:Undetermined
Spanish
Published: México McGraw-Hill 2004
Edition:9a.ed.
Subjects:
Description
Physical Description:758 p. :il.
ISBN:970-10-4466-5