Comportamiento del consumidor. Conceptos y aplicaciones
| Main Author: | |
|---|---|
| Format: | Section = Libro |
| Language: | Undetermined Spanish |
| Published: |
México
McGraw-Hill
1995
|
| Subjects: |
| LEADER | 00653nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 240829s9999 xx 000 0 und d | ||
| 020 | |a 970-10-0672-0 | ||
| 040 | |a BIBLIOTECA-RUSB/ 658.8342 L886 | ||
| 041 | |a spa | ||
| 082 | |a 658.8342 L886 | ||
| 100 | 1 | |a Loudon, David L. | |
| 245 | 1 | 0 | |a Comportamiento del consumidor. Conceptos y aplicaciones |
| 260 | |a México |b McGraw-Hill |c 1995 | ||
| 300 | |a 834 p. :il. | ||
| 650 | 7 | |a COMPORTAMIENTO DEL CONSUMIDOR - ESTUDIO | |
| 650 | 7 | |b SEGMENTACION DE MERCADOCLASES SOCIALES | |
| 650 | 7 | |c GRUPOS SOCIALES | |
| 650 | 7 | |d FAMILIA TOMA DE DECISIONES - CONSUMIDOR | |
| 942 | |c BK |2 ddc | ||
| 991 | |a TEXTO | ||
| 999 | |c 4275 | ||