Publicidad
| Main Author: | |
|---|---|
| Format: | Section = Libro |
| Language: | Undetermined Spanish |
| Published: |
México
McGraw-Hill
2000
|
| Edition: | 7a.ed. |
| Subjects: |
| LEADER | 00605nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 240829s9999 xx 000 0 und d | ||
| 020 | |a 970-10-2713-2 | ||
| 040 | |a BIBLIOTECA-RUSB/ 659 A681 | ||
| 041 | |a spa | ||
| 082 | |a 659 A681 | ||
| 100 | 1 | |a Arens, William F. | |
| 245 | 1 | 0 | |a Publicidad |
| 250 | |a 7a.ed. | ||
| 260 | |a México |b McGraw-Hill |c 2000 | ||
| 300 | |a 600 p. :il. | ||
| 650 | 7 | |a PUBLICIDAD | |
| 650 | 7 | |b PERSPECTIVAS DE PUBLICIDAD | |
| 650 | 7 | |c ESTRATEGIAS DEL MARKETING-PUBLICIDAD | |
| 650 | 7 | |d INTEGRACION DE LA PUBLICIDAD - COMUNICACION | |
| 942 | |c BK |2 ddc | ||
| 991 | |a TEXTO | ||
| 999 | |c 4282 | ||