Administración de Marketing. Un enfoque en la toma estratégica de decisiones
| Main Author: | |
|---|---|
| Format: | Section = Libro |
| Language: | Undetermined Spanish |
| Published: |
México
McGraw-Hill
2007
|
| Edition: | 5a.ed. |
| Subjects: |
| LEADER | 00716nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 240829s9999 xx 000 0 und d | ||
| 020 | |a 970-10-5915-8 | ||
| 040 | |a BIBLIOTECA-RUPAP 658.8 A238 | ||
| 041 | |a spa | ||
| 082 | |a 658.8 A238 | ||
| 100 | 1 | |a Lovelock, Christopher | |
| 245 | 1 | 0 | |a Administración de Marketing. Un enfoque en la toma estratégica de decisiones |
| 250 | |a 5a.ed. | ||
| 260 | |a México |b McGraw-Hill |c 2007 | ||
| 300 | |a 519 p. :il. | ||
| 650 | 7 | |a ADMINISTRACION DE LA DISTRIBUCION - MERCADO | |
| 650 | 7 | |b ESTRATEGAI - LIDERZGO - NEGOCIO | |
| 650 | 7 | |c COMPORTAMIENTO DEL CONSUMIDOR | |
| 650 | 7 | |d CALIDAD - PRODUCTIVIDAD - SERVICIO. I. Tít. | |
| 942 | |c BK |2 ddc | ||
| 991 | |a TEXTO | ||
| 999 | |c 8882 | ||