Fundamentos de marketing
| Main Author: | |
|---|---|
| Format: | Section = Libro |
| Language: | Undetermined Spanish |
| Published: |
México
Pearson Educación
2003
|
| Edition: | 6a.ed. |
| Subjects: |
| LEADER | 00654nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 240829s9999 xx 000 0 und d | ||
| 020 | |a 970-26-0400-1 | ||
| 040 | |a BIBLIOTECA-RUPAP 658.8 K87 | ||
| 041 | |a spa | ||
| 082 | |a 658.8 K87 | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Fundamentos de marketing |
| 250 | |a 6a.ed. | ||
| 260 | |a México |b Pearson Educación |c 2003 | ||
| 300 | |a 680 p. :il. | ||
| 650 | 7 | |a MERCADEO | |
| 650 | 7 | |b PLANEACION ESTRATÉGICA - MERCADO | |
| 650 | 7 | |c DESARROLLO DE ESTRATEGIAS - MERCADO | |
| 650 | 7 | |d CANALES DE DISTRIBUCION. I. Keller, Kevin Lane, coaut. II. Tít. | |
| 942 | |c BK |2 ddc | ||
| 991 | |a TEXTO | ||
| 999 | |c 8886 | ||