Fundamentos de marketing
| Main Author: | |
|---|---|
| Format: | Section = Libro |
| Language: | Undetermined Spanish |
| Published: |
México
Pearson Educación
2013
|
| Edition: | 11a.ed. |
| Subjects: |
| LEADER | 00653nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 240829s9999 xx 000 0 und d | ||
| 020 | |a 978-607-32-1722 | ||
| 040 | |a BIBLIOTECA-RUPAP 658.8 A735 | ||
| 041 | |a spa | ||
| 082 | |a 658.8 A735 | ||
| 100 | 1 | |a Armstrong, Gary | |
| 245 | 1 | 0 | |a Fundamentos de marketing |
| 250 | |a 11a.ed. | ||
| 260 | |a México |b Pearson Educación |c 2013 | ||
| 300 | |a 506 p. :il. | ||
| 650 | 7 | |a MERCADEO - FUNDAMENTOS | |
| 650 | 7 | |b PLANEACION ESTRATEGICA - MERCADEO | |
| 650 | 7 | |c SEGMENTACION DE MERCADOS | |
| 650 | 7 | |d PROMOCION DE VENTAS. I. Kotler, Philip, coaut. II. Tít. | |
| 942 | |c BK |2 ddc | ||
| 991 | |a TEXTO | ||
| 999 | |c 9955 | ||