Los 10 pecados capitales del Marketing. Indicios y soluciones
| Main Author: | |
|---|---|
| Format: | Section = Libro |
| Language: | Undetermined Spanish |
| Published: |
España
Gestión 2000
2004
|
| Subjects: |
| LEADER | 00658nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 240829s9999 xx 000 0 und d | ||
| 020 | |a 84-96426-29-7 | ||
| 040 | |a BIBLIOTECA-RUPAP 658.8 K87 | ||
| 041 | |a spa | ||
| 082 | |a 658.8 K87 | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Los 10 pecados capitales del Marketing. Indicios y soluciones |
| 260 | |a España |b Gestión 2000 |c 2004 | ||
| 300 | |a 155 p. :il. | ||
| 650 | 7 | |a MERCADEO - FUNDAMENTOS | |
| 650 | 7 | |b PLANEACION ESTRATEGICA - MERCADEO | |
| 650 | 7 | |c SEGMENTACION DE MERCADOS | |
| 650 | 7 | |d PROMOCION DE VENTAS. I. Armstrong, Gary, coaut. II. Tít. | |
| 942 | |c BK |2 ddc | ||
| 991 | |a TEXTO | ||
| 999 | |c 9971 | ||