Marketing estratégico: enfoque de toma de decisiones
| Main Author: | |
|---|---|
| Format: | Section = Libro |
| Language: | Undetermined Spanish |
| Published: |
México
McGraw-Hill
2005
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| Subjects: |
| LEADER | 00612nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 240829s9999 xx 000 0 und d | ||
| 020 | |a 970-10-4596-2 | ||
| 040 | |a BIBLIOTECA-RUPAP 658.8 M345 | ||
| 041 | |a spa | ||
| 082 | |a 658.8 M345 | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Marketing estratégico: enfoque de toma de decisiones |
| 260 | |a México |b McGraw-Hill |c 2005 | ||
| 300 | |a 431 p. :il. | ||
| 650 | 7 | |a MERCADEO - CLIENTES | |
| 650 | 7 | |b ESTRATEGIAS - MERCADEO | |
| 650 | 7 | |c DESARROLLO MERCADEO - PRECIOS | |
| 650 | 7 | |d PROMOCION DE VENTAS. I. Tít. | |
| 942 | |c BK |2 ddc | ||
| 991 | |a TEXTO | ||
| 999 | |c 9975 | ||